Vivreau Water, a global leader in sustainable water dispensers for businesses, partnered with Function Growth to gain deeper insights into their online advertising performance. They aimed to understand how prospective leads were interacting with their website, identify which ad creatives and messaging were resonating, and evaluate the performance of each traffic source.

By leveraging data-driven insights and targeted strategies, Vivreau achieved significant improvements in paid traffic quality, an increase in new business leads, and a reduction in the overall cost per lead.

"Function Growth has helped us enhance our digital advertising efforts. Their focus on improving traffic quality and reducing our cost per lead has been impactful. We now have clear insights and a strategy that's delivering results."

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– Shannon Ward, Vice President Marketing at VIVREAU North America

Function Growth worked closely with Vivreau to analyze historical data, focusing on ad performance and audience targeting across Google and LinkedIn. By setting up structured tests and tracking performance patterns, Function Growth provided data-driven direction for Vivreau’s internal creative team, allowing them to iterate and optimize ad assets based on real-time insights.

An in-depth dashboard was developed to track key metrics such as website engagement, lead quality, and the performance of individual tactics. This comprehensive tool gave Vivreau a clearer view of how prospective leads interacted with their site and which traffic sources were delivering the best results, enabling more effective decision-making.

Since partnering with Function Growth, Vivreau’s paid advertising efforts have seen a substantial boost, with a significant rise in qualified leads and a decrease in cost per lead. By refining their ad targeting and focusing on high-performing creatives, Vivreau is positioned for continued growth in the hydration solutions industry.