1 

Overview

Ombraz Armless Sunglasses, innovators in eyewear design, collaborated with Function Growth to enhance their online advertising efforts, particularly for the competitive and visually-driven market.

2

Client Testimonial

"Function Growth turned our advertising strategy on its head – in the best way possible. Their insights and tailored approach have not only boosted our online presence but also significantly driven our revenue. They're not just a service provider; they're growth partners."

- Jensen Brehm, Co-Founder at Ombraz

3

Strategy

Function Growth embarked on an extensive overhaul of Ombraz's advertising strategy. A comprehensive analysis of historical data from Meta Ads, Google Ads, and TikTok Ads was conducted, focusing on creative elements. The objective was to redefine the ad creative strategy across all funnel stages, specifically targeting the unique audience of Ombraz.

The team scrutinized various video ad formats, identifying those that maximized engagement and understanding at the top of the funnel. This involved pinpointing video intros that captured user attention effectively, thereby increasing the thumbstop rate and conversion likelihood. A strategic shift was made to allocate more budget to top-of-funnel activities, not just for awareness but also as a lever to increase overall revenue.

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​Through this creative rethinking, Function Growth ensured that Ombraz's distinctive value proposition and brand story were compellingly presented at every funnel stage, resonating deeply with their audience.

4

Success

The results of this strategic pivot were remarkable. Within a year, Ombraz saw a staggering 174% increase in revenue and a 184% boost in traffic, alongside a 7% reduction in cost-per-click. This phenomenal growth was a direct result of the revamped creative strategy and the optimized Meta Ads funnel. Function Growth's data-driven approach and deep understanding of the digital landscape played a pivotal role in transforming Ombraz's online advertising effectiveness.