1 

Overview

Mustang Survival, a global leading manufacturer of marine apparel and safety products, turned to Function Growth to supercharge their ad creative strategy ahead of a highly competitive summer season.

2

Client Testimonial

“Working with Function Growth feels like a true partnership. They consistently make us feel prioritized and valued, which is also evident in the results”

- Anja Mueller, Head of Marketing & D2C at Mustang Survival

3

Strategy

Function Growth conducted a thorough ad creative audit, meticulously reviewing all historical data within Mustang Survival's Meta Ads (Facebook Ads) and Google Ads accounts. This in-depth analysis paved the way for a unique approach to Mustang's upcoming summer season campaigns, ensuring maximum impact across every level of the creative funnel, including top-of-funnel, middle-of-funnel, and bottom-of-funnel ads.

In our creative analysis, we focused on identifying which ad formats yielded the best results, gaining insights into Mustang Survival's core target audience. This enabled us to devise creative strategies that resonate more effectively with them. Additionally, we explored various ways to leverage Mustang Survival's unique value propositions, ensuring they are effectively communicated at all stages of the marketing funnel.

4

Success

By partnering with Function Growth, Mustang Survival boosted its e-commerce revenue by 27.4% in the second half of 2023 compared to the same period in 2022. This success was due to a focused advertising strategy across the entire sales funnel and smart budgeting based on data analysis, leading to a 45% increase in the return on advertising spend.